CRM

Your agents are answering tickets without knowing who they're talking to.

In B2B service environments, context matters. A ticket from a premium customer with an active major incident is different from a routine query from a standard account — even if the ticket looks the same. Vivantio's built-in CRM puts the full customer picture in front of agents at the moment they need it.

Built for service delivery — not sales. No separate CRM tool to maintain.

Vivantio CRM — customer account view with service history and SLA entitlements

B2B service teams at leading organizations trust Vivantio

The problem it solves

Swivel-chairing between the ticket and the CRM costs every interaction.

When service data and customer data live in separate systems, every agent pays the switching cost. And customers pay it too.

Without customer context built in

Agent opens a ticket without knowing it's from a platinum-SLA account

SLA tier looked up manually in a separate system per ticket, or guessed

Account history means switching to Salesforce, HubSpot or a spreadsheet

Two service teams handle the same account with no visibility of each other's work

With Vivantio CRM

Account, SLA tier and open issues surface the moment the ticket is opened

SLA applied automatically from the account record: no manual lookup needed

Full interaction history for the account is one click away, inside the ticket

All teams see the same account record: a complete picture, not a fragmented one

What CRM does

The full customer picture — at the point of service.

Customer & account records

A complete customer profile — contacts, history and assets in one place

Each customer account holds the full picture: organization details, named contacts with roles and preferences, relationship history, active and historical tickets, and linked assets. When an agent opens a ticket, they see the customer's context alongside the request — not as a lookup in a separate system.

  • Company and contact records with custom fields per your data model
  • Full service history per customer — all tickets, resolutions and notes
  • Linked assets and configuration items per customer account
Vivantio CRM — company account with contacts and service history
SLA & entitlement management

Different customers, different service levels — applied automatically

Vivantio CRM manages SLA entitlements at the account level — so the right response and resolution targets apply automatically when a ticket is raised by or on behalf of a customer. Premium customers get their contracted service level without manual per-ticket configuration. Per-customer SLA performance is visible in reporting, making it straightforward to demonstrate delivery against contractual commitments.

  • SLA tiers configured per customer account
  • Automatic SLA application on ticket creation — no manual override needed
  • Per-customer SLA performance reporting for account reviews
See how SLA management works
Vivantio CRM — SLA entitlement management by customer account
Account-level service visibility

See everything happening for a customer — across tickets, assets and teams

When a ticket arrives, agents see the full account picture immediately: all open tickets across teams, recent resolutions, linked assets, current SLA position, and whether there are active major incidents. No tool switching. No guessing whether this is part of a wider issue. Everything visible at a glance from the account record or from within the ticket itself.

  • All open and recent tickets visible from the account record
  • Cross-team visibility — see what other teams have in flight for the same account
  • Account context surfaced inline within any related ticket
See how account context appears in the agent workspace
Vivantio CRM — account context panel visible within the agent ticket view
Recognised by B2B service teams managing complex customer relationships
G2 Leader — United Kingdom Service DeskG2 Leader — Enterprise Service DeskG2 Leader — Mid-Market Complaint ManagementG2 Leader — HR Service DeliveryG2 Leader — Mid-Market IT Asset ManagementG2 Leader — Mid-Market ITSMG2 Leader — IT Service Management
Common questions

CRM for service teams: what teams ask us

What is the CRM capability in Vivantio?

Vivantio's CRM is a customer and account management module built for service delivery, not sales. It stores company and contact records, tracks service history, manages SLA entitlements per customer, and makes that context available at the point of service. Agents handling a ticket immediately see the customer's account, open issues, SLA tier and history without switching tools.

How does Vivantio CRM differ from Salesforce or HubSpot?

Vivantio CRM is designed for service delivery, not sales. Where Salesforce and HubSpot focus on pipeline management and customer acquisition, Vivantio CRM focuses on the service relationship — accounts, contacts, SLA entitlements, and service history — integrated directly with ITSM workflows in the same platform. No tool switching for agents.

Can Vivantio manage different SLA levels for different customers?

Yes. Customer-level SLA entitlements mean a premium customer automatically receives different response and resolution targets. SLAs are applied automatically when a ticket is raised — no manual configuration per ticket.

Is Vivantio CRM suitable for managed service providers?

Yes — it is designed for environments where a service team supports multiple customer organizations, each with their own contacts, entitlements and service history. It suits MSPs, ISVs, B2B SaaS support teams, and IT departments serving internal customers with differentiated SLAs.

See it in action

Customer context, at the point it changes the outcome.

We'll show you how Vivantio's CRM fits your customer and account structure — with a demo built around your service environment.

~30-minute demo No commitment Built around your customer model